How to think Negatively about the Right Key Words (think L O N G tail) In this post I'm going to share a real world example of how identifying and using keywords can make or break your paid and organic advertising efforts. Full disclosure here - I own and operate a web-based business that sells memberships to organizations so that they can schedule employment interviews online. Without descending into my normal promotional keyword laden explanation its simply a web-based scheduling tool that allows invitees to choose an interview time and date via email. The last 7 years of my life have been so much about promoting this site that I tend to think of it in terms of keywords now. But in the beginning, starting from scratch, I thought over paying for the keywords: "interview scheduling" made me a marketing genius. Until I leaned how to use Google Analytics. Now, you'd think that anyone looking for a tool to schedule job interviews online would probably use that sea