Algorithms Everywhere but Where Are All My Clicks? What happened to the days when SEO was simple and straight forward unlike today’s environment of the mysterious hidden algorithms and big data? Actually, this isn’t true…SEO has never been simple and straight forward and has always been an uncomfortable mix of creativity, hard-core analytics and lots of trial and error. But its not getting any easier when platforms like Google Ads, Facebook Ads, etc. play coy with advertisers about how their algorithms actually work (and in some cases…if they work) and continuously change them. Google has always maintained that marketers who focus on user friendly, relevant content will reap the benefits that those who try to “game” the algorithm won’t (and can’t). To clarify terms, Google’s algorithms can be described as: “…acomplex system used to retrieve data from its search index and instantlydeliver the best possible results for a query. The search engine uses acombination of algorithms